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Show your company values

Collaborating for a good cause provides an opportunity to showcase your company’s values to external stakeholders as well as your own staff. The campaign Katu ei ole koti will take place from October 6th to October 8th, 2023, and we are actively seeking new corporate sponsors.

The campaign Katu ei ole koti kicks off again this autumn. It’s the largest fundraising campaign of the Blue Ribbon Foundation in partnership with companies such as ABLOY, Vuokraturva and McDonald’s entrepreneurs.

For over 60 years, the Blue Ribbon Foundation has been assisting young Finns in finding shelter and breaking free from substance abuse while also offering support for mental health challenges.

  • There are over 3,600 homeless individuals in Finland, with the majority located in Helsinki.
  • A significant portion of the homeless population, over 800, are young people. It is estimated that one marginalised young person costs society around 1,2 million euros.
  • According to statistics, there are nearly 500 people sleeping on the streets and in temporary shelters. In Finland, homelessness does not statistically appear as street homelessness.

Join the campaign and make a difference

As a corporate partner, you will receive:

  • Placement of your company logo on our website and campaign materials.
  • Logo in campaign videos.
  • Logo in social media images.
  • Logo on flyers distributed at Narinkkatori.
  • Katu ei ole koti information package to help you spread the word about your involvement in the campaign.
  • Visibility in the campaign video shown in Finnkino and Bio Rex cinemas on campaign days before movies (excluding children’s movies).

Get in touch with us to explore the best way for your company to support the Katu ei ole koti campaign.

Company sponsors 2023

At Abloy, we have been safeguarding the daily lives of Finns for more than 115 years. We are part of the Blue Ribbon Foundation’s Katu ei koti campaign, because we believe that the key to a home is the key to everything. Through the campaign, we want to be there to help and support the invaluable work of the Sininauhasäätiö and to bring security and hope to those who do not have a key to their own home.
Everyone is worthy of a key to their own home. At Abloy, we are on board. Hopefully you are too!

At Sievi, we innovate for a healthier and safer working life. Home is also a big part of safety, and we want to be part of the “Street is not home” campaign to help those who live without the security of home. We believe that every person should have the right to a safe and warm home and we want to play our part in helping to achieve this important goal.

Vuokraturva, which has been providing rental housing since the 1990s, knows how difficult it can be to get a home when your life is out of control. Vuokraturva, on the other hand, wants to emphasise how difficult it is to get your life under control when you don’t even have a roof over your head. It creates a spiral from which you may not be able to break free on your own. The valuable work of the Blue Ribbon Foundation in the fight against homelessness has proved its worth. Rent Guarantee wants to play its part in supporting this work. Even the stony-hearted among us understand that the street is not home. It is easy for everyone to stand behind this message.

Supporting the campaign

Clarion Hotel, Finnkino, Bio Rex Tripla, Citycenter, and Suomen Screenivuokraamo. You can also spot our campaign coffee cups at K-group stores throughout the Helsinki metropolitan area.

Contact us

Soile Bar-Yosef

Voluntary work Fundraising
Voluntary work and fundraising manager
040 637 2900