Sustainability - Sininauhasäätiö

Focus on sustainability and effectiveness

We prioritise sustainability and social impact in our work and continuously aim to improve our procedures based on these two themes. Our responsibility programme covers the sustainability topics most relevant to us within the areas of social responsibility, environmental responsibility, and good governance. Our yearly responsibility reviews compass all of these areas.

From 2026 onwards, our goal is to meet the requirements of the VSME standard in our sustainability reporting.

Specifying sustainability themes with stakeholders

At the end of 2022 we conducted a stakeholder survey on sustainability to identify and specify the key areas of focus. The survey included representatives from our employees, partners, clients, volunteers and the board members of Blue Ribbon Foundation and Blue Ribbon Ltd.

A new stakeholder survey will be carried out in January–February 2026. Based on the results, we will reassess our material sustainability topics and update them, as well as our responsibility programme, if necessary. The VSME standard will also be taken into account in the survey process.

Discussions with clients

We gathered client feedback through customer satisfaction surveys in order to identify our clients’ experiences and expectations related to our sustainability goals. These discussions were held as part of the community meetings in our housing units.

The discussions centred around customer experience including encountering, listening and understanding how our clients’ needs play a part in our services. In addition, environmental issues, such as neighborhood community rounds, sorting waste and climate change were discussed. The importance of local, surrounding nature also came up in the discussions.

Our sustainability goals are interlinked with our strategy

Our sustainability program and sustainability work are defined by the material sustainability themes and their subthemes. We have defined our goals for all areas of sustainability and will work determinedly to reach them.

The priorities of the strategy and the themes that have emerged as the most material for sustainability are aligned and mutually supportive. Customers, staff, social impact, effectiveness and the idea of holistic responsibility are strongly present in both.